The consumer has difficulty in understanding the cosmetic industry’s current sun protection message. SPF & UVA are not well understood by the normal sunscreen user.
Carry out a quick search through beauty & cosmetic blogs & the number one complaint you will find associated with sunscreens is the white cast to the skin it leaves behind after application, especially to the face.
Skin cancer is one of the most prevalent cancer cases diagnosed around the world each year. In the US it is the most common cancer diagnosed, with more cases of skin cancer diagnosed each year than breast, prostate, lung & colon cancers combined. However, if caught early, it is one of the most treatable cancers with one of the highest survival rates.
Safe, Transparent and Reliable mineral-based UV-filter for sunscreens and other cosmetics: MicNo® -ZnO
The ozone layer, the natural UV-filter of the earth, is getting thinner. As a result, more harmful rays from the sun are passing through this natural barrier. UVA and UVB rays passing through the barrier can cause DNA damage in the skin which can lead to photo aging and more critically skin cancer.