Handmade and certified organic products are becoming more mainstream, due to the fact that certain chemicals in some skincare products may be harmful if absorbed through the skin.
The term “mineral makeup” applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are often called mineral makeup if they have the same primary ingredients as dry mineral makeups.
However, liquid makeups must contain preservatives and compressed makeups must contain binders, which dry mineral makeups do not. Mineral makeup usually does not contain synthetic fragrances, preservatives, parabens, mineral oil, and chemical dyes. For this reason, dermatologists may consider mineral makeup to be gentler to the skin than makeup that contains those ingredients. Some minerals are nacreous or pearlescent, giving the skin a shining or sparking appearance. One example is bismuth oxychloride. There are various mineral-based makeup brands, including: Bare Minerals, Tarte, Bobbi Brown, and Stila.