By now we should all be aware of the basic protective measures against COVID-19, good personal hygiene & social distancing, as outlined by the World Health Organisation (WHO).
We are in unprecedented times with the world facing one of its biggest threats. With over 500,000 confirmed cases globally this pandemic is affecting communities all over the world & everyone is being called upon to do their part to try & fight this deadly disease.
Clean beauty has steadily moved from being a niche market to entering the mainstream, with an eighth consecutive year of growth in Europe. This past year the number of COSMOS certified beauty products in Europe doubled to more than 10,000 with 794 brands boasting organic products.
With skin cancer incidence on the rise, the number one recommendation by specialists for protection from the sun’s harmful UV rays is sun avoidance. That isn’t always possible though with outdoor occupations & lifestyles.
Todays consumers are more educated, socially & environmentally conscious & aware than ever before. Coupled with the concept of clean beauty making a big push into the cosmetics market, it is becoming increasingly apparent that a focus on natural & organic products is the way of the future.
Most people are aware of the dangers of excessive exposure to the strong summer sun. However, the sun is always a threat, even in the winter. Consistent with the EPA as much as 90% of skin ageing is caused by sun exposure. UV rays, even from winter sun, damage skin collagen resulting in fine lines and wrinkles.
As of September 10, the National Medical Products Administration in China requires additional testing for beauty products containing sunscreen agents. The new rules call for manufacturers to test for skin phototoxicity & sensitisation in any newly registered cosmetics containing chemical UV filters.
The sun has been revered & celebrated since ancient civilisations for its ability to give life & energy. Some cultures, including ancient Egyptians, Romans & Native Americans, even worshipped the sun as a deity. For as long as they have celebrated the sun, however, humans have also respected & protected themselves from it. While over the counter sunscreens are an invention of the twentieth century, sun protection is not.
Zinc Oxide (ZnO) is an inert, natural mineral that is commonly used in cosmetics as a thickening, lubricating, & sunscreen active ingredient. Zinc Oxide is a physical UV filter that provides the safest, most comprehensive broad-spectrum protection against the sun’s harmful UV rays.