Before the COVID-19 pandemic, the beauty industry was booming thanks to improvements in people’s lifestyles with more disposable income along with the increasing focus on appearance. In fact, the beauty industry was not only growing steadily with loyal customers, but it was also one of the most resilient industries, bouncing back from the 2008 financial crisis within two years.
By now we should all be aware of the basic protective measures against COVID-19, good personal hygiene & social distancing, as outlined by the World Health Organisation (WHO).
We are in unprecedented times with the world facing one of its biggest threats. With over 500,000 confirmed cases globally this pandemic is affecting communities all over the world & everyone is being called upon to do their part to try & fight this deadly disease.