The types of beauty products that are being sold are also changing. Fragrances & cosmetics sales are seeing a steep decline since social distancing has become the new normal. In contrast, products that can be used at home for self-care & pampering (skincare, hair care, nail care & bath products) are seeing a spike in sales.
The anticipation of people wearing masks even after they leave lockdown, predicts the rise in mask makeup. Asian beauty trends, such as point makeup, that are more accustomed to regularly wearing face masks are expected to rise in popularity.  Mintel predicts that micro-categories of colour cosmetics, such as concealer or eye makeup (eyeshadow, eyeliner & mascara) will begin to rise as wearing masks becomes a habit. It also recommends that base makeup formulators ensure their products can endure wearing masks.