Most people are aware of the dangers of excessive exposure to the strong summer sun. However, the sun is always a threat, even in the winter.
Consistent with the EPA as much as 90% of skin ageing is caused by sun exposure. UV rays, even from winter sun, damage skin collagen resulting in fine lines and wrinkles. However, various studies show regular use of sunscreen has anti-ageing effects.
Additionally, many safe sunscreens have in it antioxidants to help to keep skin looking younger.
Antioxidants are essential. Antioxidants; not only help combat the elements responsible for the visible signs of ageing, but also can calm skin, help reveal a more youthful appearance, and revitalize dull-looking skin.
Our Entekno Autumn & Winter Guide we are sharing some winter sun facts, so you are all in the know about the year-round threat of the sun.
Snow can reflect the sun’s UV rays by up to 80%, this combined with a higher altitude can make winter sun every bit as damaging on the slopes as it is on the beach
Exposure to UV radiation increases 4 to 5% with every 1000 feet above sea level, so the higher the altitude – the stronger the UV radiation
Up to 80% of the sun’s harmful UV rays can penetrate cloud cover so even on cloudy days, you are at risk of skin damage
Snow & strong winds can wear away any sunscreen protection used & reduce its effectiveness, so it is important to actively reapply at least every 2 hours.
The sun never stops, and neither should your defence against long term sun damage. When outside during the winter, drink lots of water, eat antioxidant rich foods, and cover exposed areas with clothing, hats or a good zinc oxide sunscreen. Your skin will thank you all year long, for many years to come.